Experience

DAVID North America 2024 - Today

Chief Creative Officer.

Rethink New York 2023 - 2024
Chief Creative Officer.

Clients: Uber, Uber Eats, Kraft-Heinz, Molson Coors, Unilever, Epidemic Sound.

Saatchi & Saatchi New York 2017-2022
Chief Creative Officer, Co-President. (previously ECD, Creative Director).

Clients: P&G, TikTok, Campbell’s Snacks, USAA, The Bouqs, Sun RV, WNBA, Olympics Committee.

VML Kansas City 2015- 2017
Creative Director.

Clients: Wendy's.

Latinworks Austin, Texas 2013 - 2015
Creative Director.

Clients: multicultural market for MLB, Snickers, Skittles, Chevrolet, Anheuser-Busch.

Y&R Paris + Lima 2009 - 2013
Writer, Senior Writer, Creative Director.

Clients: Colgate-Palmolive (Global), Toyota, Movistar, Retail.

More here: LinkedIn

Press

Daniel in 2 Minutes (Muse by Clio)

Ad Age Hispanic Heritage Month Spotlight

Adweek Creative 100.

Ad Age’s Creatives You Need To Know.

Luerzer’s Archive Interview

Awards

Cannes Lions: 1 Grand Prix, 1 Titanium, 7 Gold, 12 Silver, 19 Bronze, 52 shortlists.

D&AD: 1 Black Pencil, 2 Yellow Pencils, 10 Graphite Pencils, 11 Wood Pencil, 11 shortlist.

One Show:  1 Penta Pencil, 1 Green Pencil, 3 Best in Discipline, 13 Gold, 9 Silver, 18 Bronze, 46 Merit.

Clio Awards: 1 Grand, 9 Gold, 18 Silver, 22 Bronze. 1 Super Clio for Best Super Bowl campaign.

Emmy Nomination for Best Commercial