It’s Luisa’s world. Take great care of it.
All of the P&G brands around the globe are here to remind us that small actions at home can make a world of difference.
To your left, the real Luisa. My daughter.
She came home with us the same week the spot launched.
Did I plan this months in advance when we first wrote the script?
Does that make it the best case study in this website?
But most importantly: Isn’t she the cutest?
The spot was reshot and adapted for China, which means Luisa’s name is XingXing now. XingXing Lobatón.